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UI/UX & Digital Identity

Before a line is written, there are decisions that set both what a project will cost and how much it will get used: what someone sees first, how many steps stand between them and what they came for, and how the whole set of screens manages to look like one company made it. This area is those decisions — as design, as a review of what exists, and as a system that holds the consistency over time.

4 services in this area · Most common: product design, design system, review

  • Product & app interface design
  • Design systems & component libraries
  • UX review & interface audit
  • Digital identity for products

What clients usually come to us with

  • “We agreed on the idea and nobody knows what it will look like.”
  • “Users stop at the same step every time.”
  • “Every screen in our products looks like a different company made it.”
  • “Our logo is unreadable at app-icon size.”

Choosing between them

Design or review?
A review diagnoses what exists and gives you a prioritised list of what to fix. Design produces what does not exist yet. If you have a working product whose users complain, start with the review — it is shorter, cheaper, and may be all you need.
Product design or design system?
The first serves one product. The second serves several products, or a team that keeps building. A design system for one small product is overkill; three products without one is chaos.
Design system or digital identity?
The system governs how an interface is assembled — spacing, states, components. The identity governs how the brand looks inside it — colour, type, icon. They work together and neither replaces the other.

Questions about this area

Do you design without building?

Yes. The design is handed over complete and buildable by any team; it is not conditional on us building it.

Do you design in Arabic and English together?

Yes, at the same time. An Arabic design derived from a finished English one looks like exactly that.

Do you design logos, or register trademarks?

Neither. We apply an existing identity to digital products. Creating a corporate identity is outside what we offer, and trademark registration and clearance are legal services we do not provide.

Tell us what needs designing, or what stopped working.

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